Full Service At A Fair Price
At DiscountListing.com, you get the full real estate experience—expert marketing, negotiation, and support for just 1.5%. With over 15 years as a licensed realtor, I’m here to sell your home fast and save you thousands compared to traditional 6% fees. Why pay more for the same great service? Let’s get started!
Why Do This?
As a Phoenix Realtor since 2010, I saw firsthand how traditional real estate models burdened sellers with steep 3% listing fees often eating into their hard earned equity. It didn’t sit right with me. I knew there had to be a better way to deliver top tier service without the hefty price tag. That’s why I launched Discount Listing with a bold 1.5% listing fee.
My drive comes from empowering sellers to keep more of their money while still getting a seamless, full service experience. A three time winner of the Scottsdale Area Association of Realtors Top 40 Under 40 and former board member of the Scottsdale Unified School District Foundation, I’m deeply rooted in our community and driven to make real estate fairer, smarter, and more rewarding for you.
By leveraging smart technology and a volume driven approach, I’ve cut the fluff—overpriced overhead and outdated processes—without cutting corners on what matters: marketing, negotiations and results. I live in Phoenix and I’m passionate about helping my community sell smarter, whether it’s for a dream vacation, a new home or a secure future. Offering 1.5% isn’t just a business model, it’s my commitment to making real estate fairer, more transparent and more rewarding for you.
Joe Iuculano
Your Full Service Savings Expert
​Born in Maryland, I moved across the country seven times by age 11, igniting a passion for real estate early on. When my family settled in Scottsdale, Arizona, for my dad’s IBM job, I fell in love with the Valley of the Sun. A Scottsdale resident from 1995, I’ve called North Phoenix home in recent years, giving me deep roots and insights into both vibrant communities.
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I’m a proud Arizona State University alum (Go Sun Devils!), with degrees in Business and Kinesiology blending sharp business instincts with a focus on well being.. My real estate career took off fast, I was the top agent on three top performing teams nationwide, sharpening my expertise in negotiations and client success. That experience honed my skills and fueled my drive to do things differently.
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In 2025, I founded Discount Listing to shake up the industry. Frustrated by sky high 3% commissions, I launched a tech savvy, volume driven model offering full service real estate for just 1.5%. My mission? Empower Phoenix sellers to keep more of their equity while enjoying a seamless, top tier experience. From negotiations to marketing, I handle it all with integrity, transparency and a relentless focus on your goals.
Outside work, I hike with my wife, Nikki, and our rescue dog, Rocky, often exploring North Phoenix trails or Scottsdale’s scenic spots. I’m also a competition shooting enthusiast, always aiming for precision, in life and work. Let’s work together to make your real estate dreams a reality, saving you thousands along the way.